Barack Obama's First Ads

Obama released his first two ads of the cycle in Iowa today. It was a relatively modest buy, but he is getting a lot of earned media out of it. They are by and large bio pieces and pretty traditional political ads.

The first ad is called "Carry" and emphasizes his ability to work in a bi-partisan manner and highlights his work in the IL legislature on health care among other issues.

The second ad is titled "Choices" and focuses on his work as a community organizer.

Interesting move not to put them in YouTube, but brightcove configured this way let me grab the code. No real big difference from a user perspective.